Why Are Parent Testimonials Valuable For My Child Care Business?

Online there are testimonials for all kinds of businesses: restaurants, hotels, credit cards, the list goes on and on. But why do these businesses want testimonials for their services? The answer is: Trust. Businesses want you to trust their brand even if you’ve never tried their services before – this is what creates new customers.

Child care is a business that runs on trust. Think about it: A parent will NEVER leave their child with a provider that they don’t trust. Because of that, it’s absolutely essential to build trust in your business. Testimonials are the perfect way to do that.

Below are the top 3 ways that testimonials influence parents to enroll at your center:

1) Social Validation:
When deciding where to enroll their child (or make any decision for that matter), parents are going to turn to providers that have social validation – in other words, providers who are trusted by other parents. The more testimonials and parent recommendations you have, the more parents view you as having social validation.

2) Customer Experiences:
When someone is considering enrolling their child in your facility, they are going to look for at least 2 sources of information. One source will be the information you supply them but the other source is very likely going to be someone who can attest to the quality of your center. Having rich, detailed customer testimonials for your center gives prospective parents the information they need to make an education decision.

3) Word of Mouth:
It’s a well known fact that a referral from a family or friend strongly influences enrollment decisions in the child care search process. Testimonials work in much the same way – particularly if there is rich, contextual information about the parent leaving the testimonial. This is possible through Mom Trusted’s exclusive referral network technology.

See what a profile with lots of positive testimonials looks like: http://momtrusted.com/childcare/preschool-in-englewood-foundations-early-childhood-education-center-308307c6150f

To create rich testimonials for your child care business, please contact Neil at neil@momtrusted.com or call (888) 289-5236 x706. Make sure to ask about our free trial!